Post-it Brand from 3M and Evernote announce
they are partnering to give new digital life to Post-it Products using
Evernote's technology. Starting today, a photo taken with the new Post-it Note
Camera feature available exclusively in Evernote for iOS 7 will instantly
transform any Post-it Note into a digital memory that can be saved, shared and
viewed anywhere. Together, Evernote and Post-it Brand are bringing a new sense
of versatility to the Post-it Note, allowing users to take their notes with
them wherever they go and provide a seamless bridge between the analog and
digital world.
"This collaboration is a natural fit for the two brands
and demonstrates how technology has finally caught up with the simplicity of
the Post-it Note," said Jesse Singh, vice president and general manager of
the 3M stationery and office supplies division. "Post-it Brand and
Evernote share a vision of the future and a common belief in giving consumers
great experiences, both in the analog and digital space. This is the beginning
of a growing partnership that underscores the Post-it Brand commitment to
developing new and innovative solutions that help people be more productive in
their daily lives." Read
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