Thursday, 26 September 2013

3M Co: Post-it Brand and Evernote Collaborate to Bridge the Analog Digital Gap



Post-it Brand from 3M and Evernote announce they are partnering to give new digital life to Post-it Products using Evernote's technology. Starting today, a photo taken with the new Post-it Note Camera feature available exclusively in Evernote for iOS 7 will instantly transform any Post-it Note into a digital memory that can be saved, shared and viewed anywhere. Together, Evernote and Post-it Brand are bringing a new sense of versatility to the Post-it Note, allowing users to take their notes with them wherever they go and provide a seamless bridge between the analog and digital world.

"This collaboration is a natural fit for the two brands and demonstrates how technology has finally caught up with the simplicity of the Post-it Note," said Jesse Singh, vice president and general manager of the 3M stationery and office supplies division. "Post-it Brand and Evernote share a vision of the future and a common belief in giving consumers great experiences, both in the analog and digital space. This is the beginning of a growing partnership that underscores the Post-it Brand commitment to developing new and innovative solutions that help people be more productive in their daily lives." Read more

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